Thinking like an agency: the key to success in web development

Web development is not only about technical skills, but also about the ability to think broadly, considering business goals and client needs. At our agency, we emphasize this aspect, striving to bring every developer to this level of thinking.

The rather famous book “The Clean Coder” by Robert Martin (Uncle Bob) emphasizes that developers should be professionals, like lawyers or accountants. This means that we should not only write code, but also take responsibility for decisions that can have a significant financial impact on the business. This thought was once the basis for the development of a particular concept within our agency. We actively communicate our “ideology” to every new employee, helping them become not just good, but great developers.

Often developers focus on new technologies, libraries, code testing platforms, etc. This is certainly important and is ‘fresh blood’ for the company, however we also need to think commercially and on behalf of the business and clients we work for. This is a skill that many developers lack, but one that can elevate anyone from being a good developer to being a great one.

It’s important to remember that all websites eventually become obsolete, and sometimes it’s more cost-effective to scrap what you already have and start from scratch. You don’t want to reinvent the wheel when time-tested solutions already exist. Take advantage of the platforms and libraries that already exist.

In conclusion, it’s important to emphasize that developers should evolve with the industry. It’s not just about technical skills, but also the commercial mindset that will help us offer the best value to our team and our clients. At our agency, we strive to ensure that every developer thinks like an agency, and that makes us a better agency.